Bold colours, iconic Wheatbelt imagery and intricate designs will soon become a part of eight CBH Group silos at their Avon site.
The project is led by FORM, a non-profit cultural organisation, who has partnered with the grain cooperative. FORM has previously facilitated, PUBLIC, an art project which transformed streets and laneways around the Perth CBD in 2014.
“It’s about using creativity to capitalise on the assets in the state, so going to the Wheatbelt was a no brainer,” says FORM Director, Lynda Dorrington.
Ms Dorrington has an affinity for the region, having explored the landscape as a child whilst holidaying at her Grandparent’s York home.
“I’ve always had a soft spot for the Wheatbelt. When I started thinking about its’ distinctive, iconic, architectural forms, it was silos that I thought of.”
Beyond the striking imagery, the project aims to encourage cultural tourism and asks viewers to think twice about the Wheatbelt’s assets.
“It’s one very distinct form of development tourists can engage with – it has the potential to get people exploring the Wheatbelt in different ways…if we can help the community capitalise in areas like cultural tourism, people will drive out to see it.”
Shire of Northam President, Steven Pollard, is encouraged to see the concrete structures being viewed differently.
“I’m very pleased to see the work that’s going on out here. The grain silos around the countryside certainly lend themselves to this sort of public artwork.”
With the art being undertaken on a functioning site, Mr Pollard cautions people to take care whilst viewing the work.
“They’re about 100 metres back from the road with a 90km speed limit, so take care if pulling over,” he said.
Such great heights
Ms Dorrington said that artists Phlegm (UK) and Hense (USA) were approached to undertake the work because of their ability to transform large spaces.
“Both their capacity to work at heights and to cover large scale walls, because they’re enormous these silos. Not everyone has this capacity.”
The Wheatbelt’s iconic hot air balloons and large, flat pastures, will be incorporated into the design.
“I wanted them to play with what is distinctive about Northam…balloons and sheets of colour. There will be a lot of very fine details!,” Ms Dorrington said.